The Yodel Blog

Turning Ridgecrest Into a ‘What’s Happening’ Hub with Yodel

Yodel isn’t exactly magic. But it might seem that way when you put this innovative AI-powered event calendar to work and see that it saves time, trims cost, and magnifies your efforts to build a stronger sense of community.

There was a time when community-driven websites were comparable to busy downtown merchants. Managers of the websites worked tirelessly to keep their event calendars full, and the community informed. Then along came Yodel, the clever AI-powered event curation platform that transformed this chore from an uphill slog into a smooth stroll in the park.

Think of it this way: Yodel is the assistant with a myopic focus on the community event calendar that never sleeps. It automatically aggregates local events. No more hunting flyers, copying information, or patching together calendar updates.

On average, tourism bureaus, chambers of commerce, and nonprofits are saving between 350 to 450 hours per year simply by letting Yodel do the heavy lifting. That allows their teams to focus on marketing and initiatives that foster development of a sense of community and community purpose.

A dynamic, AI-powered events calendar does more than save time. It also boosts your website’s SEO with fresh, relevant content. In turn, that results in repeat website visits as locals and visitors seek real-time happenings. And that enhances community trust by being the go-to “what’s happening” hub. Put simply, Yodel helps transform your website from an information board into a living, breathing resource.

Once your calendar’s humming along, it becomes more than a service. It can be transformed into a revenue machine.

Featured event listings, banner ads, and sponsored categories are all easier to manage and more scalable with Yodel. Think of your community calendar turning from a voluntary effort into an essential, income-generating asset.


A Real-World Example: Ridgecrest Chamber of Commerce

The Ridgecrest Chamber of Commerce recently implemented Yodel to power its website calendar, and the results have been transformative. Now locals and visitors alike can explore popular events in Ridgecrest, California—from kid-friendly activities at the Ridgecrest Branch Library, to art exhibits at Maturango Museum, health and wellness programs at Ridgecrest Regional Hospital, the City of Ridgecrest Farmers Market, and concerts at Ridgecrest Chamber Music Society.

By using Yodel, the Ridgecrest Chamber has ensured its community calendar is always current—without requiring staff to enter each event by hand. The result is a vibrant, real-time resource that strengthens community engagement and gives Ridgecrest residents and visitors an easy way to embrace local culture, art, and family fun.

This kind of access isn’t just convenient; it’s vital for economic and cultural vibrancy. According to the Events Industry Council, every dollar spent on events generates nearly $1.60 in local economic activity. Visitors attending Ridgecrest’s community happenings are more likely to dine at local restaurants, stay in nearby hotels, and shop at small businesses.


The Power of a Smarter Calendar

Communities with vibrant event calendars see a 15–25% increase in local spending, according to research from the National Recreation and Park Association. And the benefits don’t stop there—over 80% of travelers plan trips around events, as shown in an Eventbrite survey. For Ridgecrest, this means that making events easy to find through Yodel isn’t just helpful for residents—it also positions the city as a destination for travelers who are searching for experiences.

For the Ridgecrest Chamber, the value of Yodel extends beyond efficiency. With continuous automatic refreshes, the calendar is always accurate and up to date, creating a trusted one-stop shop for “what’s happening” in Ridgecrest. That trust builds credibility for the Chamber and ensures community members rely on its website as the go-to hub.


A Tool for Growth

Ridgecrest’s experience highlights how Yodel helps organizations scale impact without scaling workload. There’s no need for the Chamber to hire extra staff or dedicate countless hours to maintaining a calendar. Instead, the Ridgecrest Chamber can now invest its time into expanding membership, hosting programs, and driving economic development—all while the community calendar hums quietly in the background, doing the work automatically.

The result? A calendar that doesn’t just inform, but inspires. A tool that doesn’t just serve, but sells—driving tourism, boosting the local economy, and strengthening civic pride.

If your aim is to promote local tourism, strengthen your chamber, or simply get more mileage out of your website (without doing more work), Yodel is the forward-thinking, practical tool you’ve been waiting for.

Written by Jim Hinckley’s America

Yodel

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