Did you know that the Events page is consistently one of the top five most visited pages on destination websites, according to Google Analytics? In many cases, it’s even the #1 page. Why? Because events draw in visitors, extend their stays, and encourage them to return.

Here’s how an up-to-date event calendar can benefit you:

• Drive Travel Decisions: Showcasing daily events can significantly influence travelers to choose your destination.
• Maximize Event Visibility: The more events you display, the more reasons visitors have to explore your site—and your destination.
• Boost Website Engagement & SEO: An active, current events page not only engages visitors but also positively impacts your site’s SEO performance.
• Save Time: Automating your event calendar can reduce staff time spent researching and manually inputting events by up to 90%.
• Rely Less on Business Owners: With automated updates, you no longer have to depend on business owners to supply content—your calendar will always be up to date.
• Give Visitors What They Want: Offer real-time, updated information that keeps visitors coming back for more.

Keeping your event calendar current isn’t just about sharing what’s happening—it’s about making a lasting impact on your visitors and your destination.

Want to know how you can save 350 hours per year on event calendar management? Book a demo to learn how Yodel can help reclaim that time!