Tourism Bureaus
Yodel’s innovative technology designed for Convention & Visitor Bureaus (CVBs) and Destination Marketing Organizations (DMOs) enhances the promotion and visibility of events listed on their event calendars, solving critical challenges in the process.
Pain Points Solved
- Limited Submissions: Event calendars tend to rely heavily on submissions from partnering organizations, which can result in inconsistent and incomplete event listings.
- Time-Consuming Event Collection: On average, CVB and DMO staff spend 350-450 hours annually gathering local events to populate their event calendars. This is a resource-intensive task that takes away valuable time from other strategic activities.
- Poor Search Engine Ranking: CVB and DMO websites typically rank for only a limited number of event-related keywords, leaving a significant amount of web traffic that’s searching for local events untapped.
- Missed Opportunities: Despite best efforts, many meaningful local events are often overlooked, leading to gaps in the event calendar and missed promotional opportunities.
- Growing a Stronger Subscriber Base: A key part of a CVB or DMO’s success is converting website traffic into email subscribers to establish ongoing engagement.
The Solution: Yodel’s Automated Event Collection System
Yodel’s technology streamlines the process by automatically gathering virtually all local events and delivering them directly to the CVB’s event calendar. Here’s how it works:
Complete Event Coverage: Our system collects an extensive range of local events, including those that may not be typically submitted by partners, providing CVBs and DMOs with more comprehensive listings.
Finding those hidden gems: Nearly every client tells us one of the most valuable things about Yodel is that it brings out events that “we didn’t even know were happening”. It’s those hidden gems that bring out the uniqueness of the community.
Client Control: Despite the automation, clients retain full control over which events are displayed, allowing for a curated approach that aligns with their branding and objectives.
Improved SEO Performance: By helping clients rank for a broader range of event-related keywords, our system attracts significantly more web traffic, increasing visibility and engagement for local events.
Built-in subscribe and event email blast: A dynamic, compelling calendar filled with diverse local events is what motivates visitors to sign up for updates and stay connected. Yodel’s built-in subscribe button gets visitors to subscribe at the right moment – while they are viewing a calendar filled with compelling and interesting events.
Your Choice: Customer can choose between Yodel Event iCAL, Yodel Event API, or Yodel Event Calendar Widget. All options are the same cost.
Community Members Rejoice!
Yodel syncs every department’s events, freeing staff to host town‑hall Q&As and drive civic pride instead of fighting spreadsheets. By now curating other local community events the City’s event calendar can bring a closer sense of community and inclusion for their residents.
Time Savings: CVBs and DMOs save between 350-450 hours per year, enabling staff to focus on more impactful activities.
Enhanced Event Activity: With more events displayed, there’s greater engagement and interest in the local area’s offerings.
Boosted Web Traffic: Our system helps generate more web traffic by improving keyword rankings, drawing in a larger audience seeking local events.
Easily integrate with tools you already use
Music & Entertainment
Yodel spotlights live shows and DJ sets, driving repeat clicks from fans hunting the next big night out.
Fairs & Festivals
Yodel packs your calendar with upcoming carnivals and food fests―turning curiosity into high-volume page views.
Family Fun
Yodel surfaces kid-approved adventures so parents flock to your site first when planning the weekend.
Clubs & Organizations
Yodel keeps your listings pulsing with themed nights and member mixers, attracting nightlife traffic round-the-clock.
Non Profits
Yodel promotes charity runs, galas, and drives—channeling mission-minded visitors straight to your platform.
Sports
Yodel feeds scores of local games and watch parties, spiking engagement from every armchair athlete.
Performing Arts
Yodel highlights premieres, plays, and recitals, luring culture seekers back for what’s opening next.
Sports Leagues
Yodel autoloads league schedules and sign-up deadlines, boosting hits from players, parents, and hardcore fans alike.
Your Site, All Local Events
Your site can become the go-to destination for all local events—driving significant increases in web traffic and repeat visitors.
See what other Tourism Bureaus are saying about Yodel
The Cambridge/Guernsey County Visitors & Convention Bureau was pleased to participate with other community partners to bring Yodel to our residents and visitors alike. Not only is it valuable for our community, but we also use it to make sure we are aware of all the events taking place in Guernsey County.
Debbie Robinson
Guernsey County Visitors Bureau , Executive Director
The team at Yodel has been nothing but fantastic. We love working with organizations that truly serve their customers. We are ecstatic—they have helped us work smarter, not harder. I could not recommend Yodel enough. They are true problem solvers and always do what they say they’re going to do.
Bryce Riggs
Destination Seneca, Exective Director
Implementing Yodel on our website was incredibly easy. Now all the tourism events in our area are collected without any hassle on our part.
Greg Billing
Darke County Visitors Bureau, Office Manager