Who We Serve

Built for any organization that provides local event discovery on its website or app

Providing a comprehensive list of local events is a time consuming and never ending process. With Yodel, you simply set the rules for what kind of events show on your event calendar and Yodel does the work for you.

Pain Points Solved

Limited Submissions: Event calendars tend to rely heavily on submissions from members, which can result in inconsistent and incomplete event listings.
Time-Consuming Event Collection: On average, Chamber staff spend 350-450 hours annually gathering local events to populate their event calendars – time that could be spent cultivating member relationships.
Poor Search Engine Ranking: Chamber websites typically rank for only a limited number of event-related keywords, leaving a significant amount of web traffic that’s searching for local events untapped.
Non-Dues Revenue: Chambers actively seek non dues revenue opportunities.
Member Benefits: Chambers are increasingly focused on offering distinctive benefits to retain and grow membership, especially as online alternatives make it harder to demonstrate unique value.

Chambers of Commerce

Boost Website Views & Engagement: Event calendars consistently rank among the top three most valued types of content in community and audience surveys (see RUN 2025 Executive Summary). Yodel customers typically experience an increase in page views and an average engagement time of over three minutes per visitor.

Unlock Sponsorship Opportunities: With high engagement times, pages featuring the Yodel Event Calendar are ideal for monetization. Yodel also offers premium sponsorship placements directly within the calendar widget to help you drive revenue with minimal effort.

Increase in Membership and Non-Dues Revenue: By leveraging Yodel as a member benefit, Chambers can increase membership and leverage banner ads to generate non-dues revenue.

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Members Rejoice!

Yodel’s technology streamlines the process by automatically gathering virtually all local events and delivering them directly to the Chamber event calendar. Here’s how it works:

Complete Event Coverage: Yodel collects an extensive range of local events, including those that may not be typically submitted by member, providing Chambers with more comprehensive listings.

Full control of what events are shown:Despite the automation, clients retain full control over which events are displayed.

Improved SEO Performance: By helping clients rank for a broader range of event-related keywords, our system attracts significantly more web traffic, increasing visibility and engagement for local events.

Pain Points Solved

Limited Submissions: Event calendars tend to rely heavily on submissions from partnering organizations, which can result in inconsistent and incomplete event listings.
Time-Consuming Event Collection: On average, CVB and DMO staff spend 350-450 hours annually gathering local events to populate their event calendars. This is a resource-intensive task that takes away valuable time from other strategic activities.
Poor Search Engine Ranking: CVB and DMO websites typically rank for only a limited number of event-related keywords, leaving a significant amount of web traffic that’s searching for local events untapped.
Missed Opportunities: Despite best efforts, many meaningful local events are often overlooked, leading to gaps in the event calendar and missed promotional opportunities.
Growing a Stronger Subscriber Base: A key part of a CVB or DMO’s success is converting website traffic into email subscribers to establish ongoing engagement.

Tourism Bureaus

Yodel’s technology streamlines the process by automatically gathering virtually all local events and delivering them directly to the CVB’s event calendar. Here’s how it works:

Complete Event Coverage: Our system collects an extensive range of local events, including those that may not be typically submitted by partners, providing CVBs and DMOs with more comprehensive listings.

Finding those hidden gems: Nearly every client tells us one of the most valuable things about Yodel is that it brings out events that “we didn’t even know were happening”. It’s those hidden gems that bring out the uniqueness of the community.

Client Control: Despite the automation, clients retain full control over which events are displayed, allowing for a curated approach that aligns with their branding and objectives.

Improved SEO Performance: By helping clients rank for a broader range of event-related keywords, our system attracts significantly more web traffic, increasing visibility and engagement for local events.

Built-in subscribe and event email blast: A dynamic, compelling calendar filled with diverse local events is what motivates visitors to sign up for updates and stay connected. Yodel’s built-in subscribe button gets visitors to subscribe at the right moment – while they are viewing a calendar filled with compelling and interesting events.

Your Choice: Customer can choose between Yodel Event iCAL, Yodel Event API, or Yodel Event Calendar Widget. All options are the same cost.

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Community Cheers

Yodel syncs every department’s events, freeing staff to host town‑hall Q&As and drive civic pride instead of fighting spreadsheets. By now curating other local community events the City’s event calendar can bring a closer sense of community and inclusion for their residents.

Time Savings: CVBs and DMOs save between 350-450 hours per year, enabling staff to focus on more impactful activities.

Enhanced Event Activity: With more events displayed, there’s greater engagement and interest in the local area’s offerings.

Boosted Web Traffic: Our system helps generate more web traffic by improving keyword rankings, drawing in a larger audience seeking local events.

Pain Points Solved

Content‑overload crunch – Reporters and web editors lose valuable hours each week copying listings from press releases into CMS forms instead of covering stories that drive readership.
Print‑to‑digital lag – Event information is outdated by the time the paper hits doorsteps, and updating multiple digital channels compounds the workload, frustrating audiences.
Monetization ceiling – Sparse or static calendars limit sponsored placements and slash pageviews that fuel advertising revenue.
Audience flight risk – Readers who can’t find timely local happenings click away to social media or competitor sites, eroding brand loyalty.

News & Media Organizations

By automating event aggregation, Yodel gives newsrooms a live, richly tagged calendar that increases dwell time, unlocks new sponsorship inventory, and frees journalists to focus on impactful reporting rather than data entry.

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Viewers find what they're looking for

Pages per session and average time on site rise, sponsored calendar placements sell at premium CPMs, and newsroom resources shift to high‑value journalism—boosting readership and revenue.

More Industries that Yodel rocks!

Yodel helps tourism organizations, chambers of commerce, local news outlets,
hotels, and event-driven apps attract and retain audiences by delivering a constant stream of fresh, hyperlocal events—driving engagement, increasing traffic, and making them the go-to source for what’s happening nearby.